A plan of action to acheive your goals

Brand Strategy

We’re solution seekers

At Castello Branco Fields, we understand the importance of a strong brand for the success of any business. That’s why we offer comprehensive brand strategy consulting services designed to help you develop a brand that resonates with your target audience and sets your business apart from the competition.

We believe that a strong brand is the foundation for any successful business. Our brand strategy consulting services are designed to help you develop a brand that resonates with your audience, builds trust, and sets you apart from the competition.

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Contact us today to learn more about our services and to schedule a consultation with one of our experts.

Brand Messaging

Developing a clear and compelling brand message is essential for capturing the attention of your target audience and communicating the unique value of your business. Our team of experts can help you develop a messaging strategy that speaks directly to your audience and highlights the key benefits of your products or services. Whether you need help developing a tagline, mission statement, or elevator pitch, we can help you craft a message that resonates with your audience and sets your brand apart.

Brand Identity

Your brand identity is the visual representation of your brand, and it plays a crucial role in building brand recognition and trust. Our team of branding experts can help you develop a visual identity that reflects your brand’s personality and values, while also resonating with your target audience. From logo design to color palettes, typography, and imagery, we can help you create a visual identity that sets your brand apart and helps you stand out in a crowded marketplace.

Brand Positioning

Positioning your brand effectively is key to ensuring that your target audience understands your unique value proposition and differentiates your business from competitors. Our team of experts can help you identify your target audience, research your competitors, and develop a positioning strategy that sets your business apart. Whether you need help identifying your unique selling proposition, developing a competitive strategy, or conducting market research, we can help you create a positioning strategy that resonates with your target audience and helps you achieve your business goals.

CBF Brand Strategy Consulting

Choose from Discovery, Foundation, or Build consultation package, each starts with a free consultation. Or choose to Co-Align with CBF for a more customized, long-term strategy retainer.

A Discovery Meeting

The Discover package is a brainstorming session where we will explore potential ideas and strategies for your brand or business. It’s a great starting point for clients who are unsure about where to begin or what direction to take. During this session, we’ll discuss your business goals, target audience, and current brand identity, and then brainstorm ways to enhance your brand and achieve your goals.


The Foundation package is designed for clients who want to gain a strong understanding of branding and the value of brand, as well as foundational knowledge of digital marketing tactics. We’ll begin by conducting a thorough brand analysis and audit to identify areas of strength and weakness. From there, we’ll work together to develop a comprehensive brand strategy that includes visual identity, messaging, and marketing tactics.

  • 3 Brand Strategy Consulting Meetings
  • Foundational Strategy Report
  • Up-to 2 months of Consulting
  • Google Analytics & Google Business Support


The Build package is perfect for companies looking to grow or re-brand, who already have their ideas and branding in order, and need a brand strategy consultant to help them build a plan and proposal for continued support. In this package, we’ll take a deep dive into your brand strategy, conduct extensive research, and create a detailed plan that outlines specific actions to take in order to achieve your goals. We’ll work together to build a strong brand identity, messaging strategy, and marketing plan that will help your company achieve long-term success.

  • 4 Brand Strategy Consulting Meetings
  • Growth Strategy Report
  • Lead Generation Strategy
  • SEO Consulting
  • Up-to 4 months of Consulting


The Co-Align package is a customized retainer that’s designed for high-level brand strategy and long-term relationships with top clients. This package is perfect for clients who are looking for ongoing support and strategic guidance as they navigate the ever-changing landscape of branding and marketing. As part of this package, we’ll work closely together to develop a custom brand strategy that’s tailored to your specific business goals, target audience, and industry trends. We’ll conduct regular check-ins and assessments to ensure that your brand strategy stays on track and continues to deliver results over time. With the Co-Align package, you’ll have access to my expertise and guidance whenever you need it, and you’ll benefit from a long-term relationship that’s built on trust, collaboration, and mutual success.

  • Includes CBF website hosting
  • Weekly Strategy Meetings
  • Custom Website Development
  • SEO Strategy + Monthly Reports
  • Mid to Longterm Consulting Retainer

The View

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